BALLY WULFF and APEX join forces
Bally Wulff has confirmed that Thomas Niehenke, currently CEO of BALLY WULFF Holding GmbH, and the APEX Group, headed by Johannes Weissengruber, intend to take over the Berlin-based BALLY WULFF companies.
In the statement, the company indicates that « the corresponding negotiations with Ulrich Schmidt are already well advanced. Novomatic, which is occasionally mentioned in the press, is not involved in the project, and the price mentioned in this context is not correct. »
« Especially with the entry of the APEX Group » – they state from the German company – « and the resulting transfer of know-how and mutual cooperation opportunities, BALLY WULFF has excellent prospects in the core markets of Germany and Spain, as well as the possibility of a simplified internationalization of the products. »
« Due to the extraordinarily positive growth in the worldwide casino markets over the past years », the APEX Group has not been able to exploit the possibilities of the German market, especially in the past. « BALLY WULFF’s products and market opportunities are an ideal match, » the company says.
Thus, the companies APEX and BALLY WULFF, together, « want to set ambitious goals ».
The following is the full official press release issued by Bally Wulff for all my readers:
APEX Gaming S.R.O. – BALLY WULFF Games & Entertainment GmbH
We are pleased to inform that Thomas Niehenke, current Managing Director of BALLY WULFF Holding GmbH and the APEX Group, led by Johannes Weissengruber, intend to take over the BALLY WULFF companies based in Berlin.
Corresponding negotiations with Ulrich Schmidt are already well advanced. Novomatic, which is occasionally mentioned in the press, is not involved in the project, and the price mentioned in this context is not correct.
Especially with the entry of the APEX Group and the resulting mutual knowledge transfer and cooperation opportunities, BALLY WULFF has excellent prospects in the core markets of Germany and Spain as well as the possibility of a simplified internationalization of the products.
Due to the extraordinarily successful growth in the worldwide casino markets during the last years, the APEX Group has not been able to exploit the possibilities of the German market, especially in the past. The products and market opportunities of BALLY WULFF are an ideal complement.
Together the companies APEX and BALLY WULFF want to set ambitious goals.
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BALLY WULFF Games & Entertainment GmbH is a leading German company in the consumer electronics sector and a specialist in the development, production and sale of gaming machines. The distribution of its products is focused on the German market, although the Spanish export market is also key. The product portfolio of the long-established Berlin-based company includes state-of-the-art gaming machines that impress with their modern design, HD animation, touchscreen and outstanding gaming quality. Its core competence lies in the development of highly creative and entertaining game programs, which can be found primarily in game arcades, bars and cafés, but are also available as licensed online games.
BALLY WULFF offers the right product to meet the specific needs of each target group in all market segments. As a result, the company has become one of the big players in the leisure industry – with player protection guaranteed at all times, of course.
Founded in 1950, in 2007 BALLY WULFF became part of the German SCHMIDT Group of Westphalia. Since 2019, following a thorough restructuring of the 100 % equity ownership, the company has belonged to the U. Schmidt group of companies. BALLY WULFF currently operates 10 customer locations in Germany and employs more than 200 employees.
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